LUCKY BRAND Moto
Los Angeles is having a modern day renaissance – art, culture and fashion are being drawn to the once fragmented and sparse downtown Los Angeles. This Lucky Brand campaign celebrates the bold emergence and tension of a new culture… where grit meets tech.
AS PART OF THE INTERNAL CREATIVE TEAM. I CREATED A RANGE OF DIGITAL AND SOCIAL CONTENT TO SUPPORT THE 360° STRATEGY.
PHOTOGRAPHS BY GREGORY HARRIS